How-tos

Throughout this handbook, we’ve included short practical guides on “how to” do various technical and practical tasks. We’ve collected them all together here so you can refer to them easily - everything from how to subscribe to an RSS feed, to how to build a sustainable income stream for your project. We hope you find them useful, and we also hope you’ll add to this resource online by correcting any mistakes and sharing your own how-tos on all the many things we haven’t covered here.

Title Author  
How to become a digital activist David and Amy  
How to introduce social technology to an organisation David  
How to create a blog strategy Amy  
How to find out what’s already been done by others Amy  
How to find and join the conversations that are already happening Amy  
Getting started with social technologies Steph Gray  
How to handle organisational culture shift Amy  
How to plan social technology for an organisation David  
Ten tips on making a business case for ‘risky’ projects Andy  
How to design a homepage Colin Tate  
How to manage an online community Jenny Reina  
How to run user testing on your website Andy  
Dealing with inappropriate content Jenny Reina  
How to build a sustainable income stream for a social enterprise Paul Hodgkin  
Identifying metrics & measuring return on investment Amy  
How to use tagging and RSS aggregation to gather supporters Simon Berry  
How to build the brand for a creative enterprise Cyndi Rhoades  
How to engage vulnerable people in a video production project Sue-Jane O’Keefe  
How to turn a film into a campaign Beadie Finzi  
Nathalie McDermott’s lessons from the Savvy Chavvy project Nathalie McDermott  
How to use social media to engage hard-to-reach groups Jenny Irish  
10 Search Engine Optimisation tips Lucy Langdon  
How to subscribe to an RSS Feed Amy  
How to create a Google Alert Amy  
How to use Delicious.com Amy  
How to choose tags for your organization Amy  
How to get your project online quickly and cheaply Andy  
How to use blogging to improve your search engine position Lucy Langdon  
How to moderate a forum Amy  
How to set up a social network on Ning Nathalie McDermott  
How to use Schoolofeverything.com Andy  
How to make and publish quick videos for the web Andy  
10 Search Engine Marketing tips Lucy Langdon  
How to make the most out of Google Adsense Manny Hernandez  
How to set up a virtual office Andy  
Dealing with bad press Amy  
How to publish a book Andy