Metrics and Return on Investment

Social media measurement refers to the tracking of various social media content such as blogs, wikis, micro-blogs, social networking sites, video/photo sharing websites, forums, message boards, and user-generated content in general. Social Media Measurement is growing as a method used by marketeer to determine the volume and sentiment around a brand or topic in social media. (from Wikipedia).

Communities: WeAreMedia ‘Considering the ROI’; WeAreMedia on Monitoring.

Consultants: Brian Halligan’s Social Media ROI slideshow; Jeremiah Owyang’s Social Networks Site Usage: Visitors, members, Page Views, and Engagement by the Numbers in 2008 collection of resources.

Organisations: Idealware’s Eight Ways a CMS Can Help with Search Engine Optimization article; Idealware’s 10 Steps to Being Found on Search Engines article; New Economics Foundation’s Social Return on Investment report.

Blogs: Beth Dunn’s The Continuing Saga of the ROI of Social Media blog post; Beth Kanter’s eMetrics Panel Slides, Notes, and Blog Posts: ROI of Blogging, Twitter, and Digg for Non-profits blog post; Janet Fout’s Social Media ROI blog post; John Haydon’s How to Use Google Analytics for Your Non-profit
post.

Tools: Google Analytics; MyBlogLog

Publications: eNon-profits Benchmarks Study from NTEN & M+R Strategic Services; Web Usage Survey from TechSoup.