The Social by Social Game

The Social by Social game is an event format designed to help a group of people explore how social technology might be used for social benefit, in a context that’s relevant to them and their work. It’s a mix of collaboration and competition that should give your stakeholders lots of practical ideas that would work in real projects.

A group of people, perhaps from within an organisation and/or its stakeholders, or a local neighbourhood, develop a scenario together containing problems to be solved. The group chooses problems to work on and splits into teams, with each team using the cards provided to put together a pitch for a ‘social by social’ solution to the problem. It’s a good way to get people talking about social problems and new technologies – and you might find some real projects that people in your organisation want to work on with you.
 
The game was developed by David Wilcox, Amy Sample Ward and Andy Gibson, based on the Social Media Game originally developed by Beth Kanter, David Wilcox and Drew Mackie. Like this book, the game is Creative Commons licensed and can be used, remixed and copied freely with appropriate attribution.
 
You can run the game yourself, or hire us to run it for you. You can also take the materials and remix them into other formats, or just use them as prompts for your own thinking.
 
Read more about previous times we've run the game and download the cards yourself at: